6 min readContent & SEO
How To Refresh An Old Blog Post Without Breaking It
Updating the date is not a refresh. Which posts are worth reworking, what to change, and the edits that quietly destroy a page that was working.
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Blogging
11 articles tagged Blogging. For the wider topic, see Content & SEO.
5 min readContent & SEO
How To Repurpose One Post Into A Week Of Content
Reposting the same paragraph to four channels is not repurposing. How to extract the parts that stand alone and rewrite each for where it lands.
Read article →6 min readContent & SEO
How To Structure A How To Article So People Finish The Task
Numbered steps are the easy part. Where to put prerequisites, how to handle the branch, and why the failure cases belong in the article rather than the comments.
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How To Write A Blog Post Outline That Survives The Draft
Most outlines are tables of contents that collapse the moment writing starts. A method that front-loads the decisions and makes the draft mechanical.
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How To Write A Content Brief A Writer Can Actually Use
Keyword, word count, and three competitor links is not a brief. What to specify, what to leave open, and why the sources section decides the draft.
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How To Write A List Post That Is Not Slop
The format is not the problem. Twelve interchangeable entries written from other people's marketing pages is. How to make a list post worth publishing.
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How To Write A Meta Description That Earns The Click
Search engines rewrite most of them, which is exactly why the ones that survive matter. What to promise, what to cut, and the length that actually displays.
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How To Write Alt Text That Earns Its Place
Alt text is written for someone who cannot see the image, not for a crawler. The decision tree, the cases where empty is correct, and the keyword mistake.
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How To Write An FAQ Section That Gets Extracted
Most FAQ blocks are padding with a schema tag attached. What makes a question worth answering, and the formatting rules that decide whether it parses.
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How To Write Headlines And Title Tags That Do Different Jobs
Your H1 and your title tag are read in different places by different people. Why one string for both usually fails, and how to write each one.
Read article →5 min readContent & SEO
How To Write Internal Links And Anchor Text That Do Something
Read more is a wasted link. How to choose which pages to link, where in the paragraph to put them, and what the anchor text should say.
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