6 min readContent & SEO
Generative Engine Optimization: What Actually Works in 2026
GEO is part real research, part sales pitch. What the original paper measured, what Google has put in writing, and which tactics are folklore.
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AI Search
10 articles tagged AI Search. For the wider topic, see Content & SEO.
6 min readContent & SEO
How AI Assistants Choose Which Sources To Cite
Assistants pick three to ten sources per answer, and most of them are not brand websites. What the citation data shows and what you can influence.
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llms.txt in 2026: A Reality Check Before You Ship One
Adoption jumped, then Google said it ignores the file entirely. What llms.txt was proposed for, what it does not do, and when it is still worth publishing.
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Search Console AI Performance Reports: What They Do And Do Not Tell You
Google added generative AI reporting to Search Console in 2026. What is counted, what is bundled, and which questions the data still cannot answer.
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Should You Block AI Crawlers? A Decision Guide For 2026
Cloudflare set a September 2026 deadline for mixed-use crawlers. What blocking actually costs you, who should do it, and how to decide per crawler.
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Zero Click Search: What To Do When The Answer Replaces The Link
Users click far less when an AI summary appears. What the measured numbers actually say, and how to write pages that still earn something without the click.
Read article →6 min readContent & SEO
AI Search Metrics Worth Tracking, And The Ones That Are Vanity
Rank tracking stopped answering the question. A short set of measurements that survive contact with generative search, including one you do by hand.
Read article →6 min readContent & SEO
How To Audit A Page For AI Citability In Fifteen Minutes
A concrete checklist for whether a page can be quoted correctly out of context, plus the one test that catches more problems than any tool.
Read article →6 min readContent & SEO
How To Write An FAQ Section That Gets Extracted
Most FAQ blocks are padding with a schema tag attached. What makes a question worth answering, and the formatting rules that decide whether it parses.
Read article →6 min readContent & SEO
Why Your Traffic Dropped Without An Algorithm Update
Volatility without a confirmed update is now common. The boring explanations to rule out first, in order, before you rewrite pages that were fine.
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