6 min readContent & SEO
Content Pruning: What To Delete And What To Keep
Most sites carry hundreds of pages that earn nothing and dilute everything. A decision procedure for deleting, merging, redirecting, or rewriting each one.
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Content Strategy
15 articles tagged Content Strategy. For the wider topic, see Content & SEO.
6 min readContent & SEO
Google's AI Content Policy: What Is Actually Banned
Using AI to write is not a violation. Scaled content abuse is. Where Google draws the line, in its own words, and what that means for your drafts.
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How AI Assistants Choose Which Sources To Cite
Assistants pick three to ten sources per answer, and most of them are not brand websites. What the citation data shows and what you can influence.
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llms.txt in 2026: A Reality Check Before You Ship One
Adoption jumped, then Google said it ignores the file entirely. What llms.txt was proposed for, what it does not do, and when it is still worth publishing.
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Search Console AI Performance Reports: What They Do And Do Not Tell You
Google added generative AI reporting to Search Console in 2026. What is counted, what is bundled, and which questions the data still cannot answer.
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Zero Click Search: What To Do When The Answer Replaces The Link
Users click far less when an AI summary appears. What the measured numbers actually say, and how to write pages that still earn something without the click.
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AI Search Metrics Worth Tracking, And The Ones That Are Vanity
Rank tracking stopped answering the question. A short set of measurements that survive contact with generative search, including one you do by hand.
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How To Audit A Page For AI Citability In Fifteen Minutes
A concrete checklist for whether a page can be quoted correctly out of context, plus the one test that catches more problems than any tool.
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How To Disclose AI Assistance On A Blog
A blanket AI notice on every post says nothing useful. How to decide when disclosure is required, when it helps, and what wording actually informs a reader.
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How To Refresh An Old Blog Post Without Breaking It
Updating the date is not a refresh. Which posts are worth reworking, what to change, and the edits that quietly destroy a page that was working.
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How To Write A Content Brief A Writer Can Actually Use
Keyword, word count, and three competitor links is not a brief. What to specify, what to leave open, and why the sources section decides the draft.
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How To Write A Content Style Guide People Actually Follow
A 40-page style guide gets read once. What belongs in a one-page version, what to leave to judgement, and how to make the rules enforceable.
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How To Write Internal Links And Anchor Text That Do Something
Read more is a wasted link. How to choose which pages to link, where in the paragraph to put them, and what the anchor text should say.
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Scaled Content: Where The Line Actually Is
Programmatic pages are not automatically spam, and hand-written ones are not automatically safe. The test Google applies, and how to stay on the right side.
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Why Your Traffic Dropped Without An Algorithm Update
Volatility without a confirmed update is now common. The boring explanations to rule out first, in order, before you rewrite pages that were fine.
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